The distribution trap of 2024
DistributionWhy every founder I know is building perfect products that no one finds — and what I learned the hard way about growth before code.
Read more →— Personal Chronicle
Building online since 2018.
Some worked.
Most didn't.
All of it counts.
8+ years in IT. Multiple ventures. No filtered highlight reel — just the raw accounting of what actually happens when you build real things on the internet.
8+ Years
in IT
Since 2018
Online
Multiple
Ventures
0
Theories Used
— Manifesto
I don't consult from theory. I operate from experience. Over the last 8+ years, I've built IT infrastructure, launched internet businesses, and watched ideas scale — and collapse. This is my unfiltered accounting of what actually works in the trenches.
— The Battlefield
Wins & Scars
The Scaling Win
Bootstrapped and scaled a high-availability infrastructure network to profitability within 14 months, serving global clients.
Infrastructure Bootstrapped 14 months
The Spectacular Failure
Poured 8 months and significant capital into a consumer SaaS product that went to absolute zero. The lesson: Distribution always beats clean code.
SaaS 8 months Hard lesson
— Latest Writing
Dispatches from the Trenches
Why I stopped trading time for money
LeverageThe exact moment I realized hourly billing was a ceiling, not a floor, and the mental shift that unlocked leverage.
Read more →Infrastructure lessons from a failed launch
InfrastructureEight months of architecture decisions, what held up and what collapsed under real-world load. A technical post-mortem.
Read more → Now
Currently hyper-focused on scaling high-availability networks and writing about the reality of internet business.
— Let's talk
Let's build something real.
No fluff, no buzzwords. If you're working on something serious in IT infrastructure or internet business, I'm interested.